PPC Advertising | pay per click marketing | seo | seo services | search engine optimzation
internet website designers
Call 24 X 7 : +91 87250-18881   website designing    shweta.vaishnog@yahoo.com, vaishnogsoftwares@yahoo.in


 



        PPC SERVICES


SEO








VaishnoG Softwares - Website Designing, SEO And Blogging Services Professional

VaishnoG Softwares can provide a complete IT Services for your firm from website designing to SEO, Digital Marketing and beyond. Bring your ideas, and we will translate them into a marketing plan that will deliver results for your brand.





PPC is a digital marketing channel that businesses use to drive traffic and conversions from search engines.

Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to eCommerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.

Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.


Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.

Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.

If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.

Businesses use PPC to drive traffic, sales, or inquiries from their target audience. Common PPC platforms allow an outstanding depth of targeting, meaning that you can serve ads in front of those only who you deem to fit your customer demographic.

Search engines are the number one way that people look for suppliers of both products and services, and when there is an active audience looking for what your business offers, there is an opportunity to make a sale.


PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it.

Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked.

The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product.

Search engines are incredibly popular advertising platforms. They allow you to display ads that are relevant to what users are searching for.


A PPC campaign is created so as to rank on search engines result pages.

Ads are shown in SERPs based on a bidding auction for keywords and other ranking factors like CTR, quality score, landing page experience, etc. that make up their proprietary algorithms.

The search giant’s objective is to show it’s consumers the most relevant results that provide the best possible user experience.

Pay-per-click advertising only charges advertisers when a user interacts or clicks on an ad. While many forms of PPC advertising exist today, the most common form is Google AdWords. It allows for advertisers to bid on specific keywords to appear in a search engine’s sponsored links, which appear above organic search results. Bids are based on how much an advertiser is willing to spend for each click. The price you pay per click is often determined by how many competitors are also bidding on similar terms.


The benefits of running PPC advertising include:

Cost effective:
  • Because you only pay when a user actually reaches your website, it can be good value for money. You can choose to spend as much or as little as you like.
Targeted :
  • you can choose your audience according to demographics like location, language and device.
Measurable :
  • PPC campaigns can be set up to carefully measure effectiveness. You can determine exactly how much your return on investment is.
Customisable :
  • as you run your campaigns, you can make many small adjustments to improve based on what works best.
Fast :
  • you will see the impact of your PPC efforts almost immediately. Organic search engine optimisation (SEO) tactics can take months to make a difference.

Some of the challenges of PPC advertising include:

Higher costs than other media :
  • If SEO is effective it will almost always deliver a lower CPC.
Time investment :
  • you can't just set up your PPC campaigns and leave them. You need to invest time into optimising and improving to get the best results.
Skills required :
  • it can take some practise to set up effective campaigns. Many businesses choose to use a specialist agency.
Costs can quickly add up :
  • if you aren't monitoring and optimising your campaigns to make sure you get a return on investment, money could be wasted. You will need to allocate budget for PPC campaigns, unlike SEO tactics where the investment is time and skills.
Clicks and visits don't always lead to sales :
  • you will need to convince the user to 'convert' once they reach your website.
Limited reach :
  • Not all searchers will see your ads, since the majority scan and click on the natural listings. Your ad will only reach those who are proactively looking for a product or service, but not those who are unaware of a need. Here display advertising can be used, but the paid search content networks can help here.
Click fraud :
  • Common in some sectors where competitors or advertisers click on ads when there is no intention to buy.
Competition :
  • Since Pay Per Click has become popular due to its effectiveness, it is competitive and because it is based on competitive bids it can get expensive. CPC/bid inflation has led to some companies reducing PPC activity. Some companies may get involved in bidding wars that drive bids up to an unacceptable-level “some phrases such as 'life insurance' may exceed £10 per click.


Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.

Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:

Does your company have a PPC marketing strategy in place? Our PPC advertising services is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.

Don’t wait until you’re losing customers to your competition. Now’s the best time to work with our PPC management company and get your leads and conversions moving. Contact our pay per click advertising services today to get a free quote on your project.

We highly believe in excellence and we continue to improve it everyday with a brand new creativity and vision. We would love to hear from you, keep in touch to send an email at shweta.vaishnog@yahoo.com, vaishnogsoftwares@yahoo.in or Contact Us for any website seo enquires.

Please contact us today to allow us the opportunity to speak with you about your business, your competitors, your company's goals, and how we can become a part of its success.



Call us at 24 X 7 : Tel (India): +91 87250-18881
or Email us : shweta.vaishnog@yahoo.com, vaishnogsoftwares@yahoo.in